Finding new paths to growth by managing brand portfolios well
Year of publication: |
2005
|
---|---|
Authors: | Wise, Richard ; Pierce, Andrew |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 26.2005, 4, p. 10-11
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic planning | Business development | Brand management | Portfolio investment |
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