Flatness promotes modernity : logo flatness and consumers' perception of brand image
Year of publication: |
2024
|
---|---|
Authors: | Peng, Luluo ; Wei, Yuting ; Zhang, Xiaodan ; Wang, Danping |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 2, p. 315-333
|
Subject: | Brand attitude | Brand image | Brand logo | Flat design | Flatness | Perceived congruence | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand |
-
Grinsven, Bo, (2016)
-
Ghosh, Tathagata, (2022)
-
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix, (2021)
- More ...
-
The impact of interdependence on behavioral engagement in online communities
Zhang, Xiaodan, (2020)
-
Breaking the sample size barrier in model-based reinforcement learning with a generative model
Li, Gen, (2024)
-
Is Q-learning minimax optimal? : a tight sample complexity analysis
Li, Gen, (2024)
- More ...