Focus: Consumer engagement - C-MEEs: Cross-media engagement evaluations - Media ecology influences brand engagement. But how much does each medium contribute? Here is a method for measuring the effects.
Year of publication: |
2007
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Authors: | Passikoff, Robert ; Keys, Brand ; Schultz, Don E. |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 31-34
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