Focus: E-customers - E-commerce -- The tools to do CRM properly at last? Why doesn't online marketing deliver effective CRM? It ought to -- But only if you understand the emotion-reason balance in your customer relationships.
Year of publication: |
2003
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Authors: | Grinter, Laurence ; Fox, Neil ; Burrows, David |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 38.2003, 6, p. 34-35
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