Focused fundraising : how to raise your sights and overcome overload

"Fundraisers and their employers play an essential part in the fabric of society. Too often, resources are scarce, priorities are shifting, and efforts are ineffective or inefficient. This book will provide the reader with the tools needed to tackle their challenges and increase their impact on their nonprofit missions. The theme of this book is learning to focus in an age of heightened distraction to deliver better results. The authors' approach blends art and science, organization and individual, and big and small considerations to deliver a powerful, compact, desk-side resource for anyone involved in fundraising. The truly unique aspect of this book is the authors' mixture of highly operational and tactical solution sets (from Cannon) with a deep emphasis on mindfulness and focusing techniques (from Felberbaum). This book will give the reader tools to solve a growing problem: noise. Separating the necessary from the near is an ongoing struggle. The volume, pace, and complexity of distractions is only growing. The authors' surveys show that fundraisers feel the impact of the distractions and want solutions. This will be the first reference book of its kind to combine individual mindfulness tactics with organizational operational strategies to create environments where fundraisers can flourish."--