Ford feels the pressure
The Ford Motor Company is feeling the pressure. Over the last couple of years the world’s second largest car maker has suffered a series of blows ranging from strategy crises to PR disasters which culminated in a massive $5.5 billion loss in 2001. In an effort to get things back on track, sweeping changes have been made – including the departure of CEO Jacques Nasser. But can Ford turn things around in time?
Year of publication: |
2003
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 1, p. 9-12
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Publisher: |
MCB UP Ltd |
Subject: | Ford | Leadership | Management styles |
Saved in:
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