Forecasting Consumer Values
Year of publication: |
1977
|
---|---|
Authors: | Barry, Thomas E. ; Wooton, Leland M. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 11.1977, 7, p. 499-507
|
Publisher: |
MCB UP Ltd |
Subject: | Delphi method | Consumer attitudes | Consumer marketing | Production methods | Technology |
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