Forecasting purchase rates of new products introduced in existing categories
Year of publication: |
2023
|
---|---|
Authors: | Dass, Mayukh ; Moradi, Masoud ; Zihagh, Fereshteh |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 3, p. 385-408
|
Subject: | Calendar time approach | Category purchase approach | Long-term forecasts | New product introduction | Scanner panel data | Stochastic model | Prognoseverfahren | Forecasting model | Innovation | Produktentwicklung | New product development | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast |
-
Forecasting new product trial with analogous series
Wright, Malcom J., (2015)
-
Schweitzer, Nicola, (2019)
-
Improving penetration forecasts using social interactions data
Toubia, Olivier, (2014)
- More ...
-
Moradi, Masoud, (2019)
-
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud, (2022)
-
Zihagh, Fereshteh, (2024)
- More ...