Foreign operation methods : theory, analysis, strategy
Lawrence S. Welch; Gabriel R. G. Benito; Bent Petersen
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Welch, Lawrence S. ; Benito, Gabriel R. G. ; Petersen, Bent |
| Publisher: |
Cheltenham, UK [u.a.] : Edward Elgar |
| Subject: | Internationaler Markteintritt | International market entry | Entscheidung | Decision | Markteintrittsstrategie | Internationales Management | Multinationales Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 462 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction and theory -- Introduction -- Theoretical approaches -- Modes of operation -- Franchising -- Licensing -- Management contracts -- International subcontracting -- Project operations -- Exports -- Alliances -- Foreign direct investment -- Strategies -- Mode switching and stretching strategies -- Mode combination strategies -- Internationalisation, international strategies and FOMs -- Conclusion -- Conclusions and recommendations. - Includes bibliographical references and index. - Formerly CIP Introduction and theory -- Introduction -- Theoretical approaches -- Modes of operation -- Franchising -- Licensing -- Management contracts -- International subcontracting -- Project operations -- Exports -- Alliances -- Foreign direct investment -- Strategies -- Mode switching and stretching strategies -- Mode combination strategies -- Internationalisation, international strategies and FOMs -- Conclusion -- Conclusions and recommendations |
| ISBN: | 978-1-84542-044-4 ; 1-84542-044-6 ; 978-1-84720-926-9 |
| Classification: | Außenwirtschaft: Allgemeines ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003403366