Formal models of consumer behavior : a conceptual overview
Year of publication: |
1972
|
---|---|
Authors: | Bettman, James R. ; Jones, J. Morgan |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 45.1972, 4, p. 544-562
|
Subject: | Verbraucher | Marktforschung |
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