Forty years of context effect research in marketing : a bibliometric analysis
Year of publication: |
2024
|
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Authors: | Adler, Susanne ; Schöniger, Martina Katharina ; Lichters, Marcel ; Sarstedt, Marko |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 94.2024, 3, p. 437-466
|
Subject: | Asymmetric dominance effect | Attraction effect | Bibliometric analysis | Compromise effect | Context effect | Phantom decoy effect | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
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