A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Year of publication: |
2013
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Authors: | Abbasimehr, Hossein ; Setak, Mostafa ; Soroor, Javad |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 51.2013, 4 (15.2.), p. 1279-1294
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Subject: | churn prediction | data mining | high-value customer | neuro-fuzzy | word-of-mouth | Prognoseverfahren | Forecasting model | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
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