Fraudulent Advertising Susceptibility : An Experimental Approach
Year of publication: |
2016
|
---|---|
Authors: | McAlvanah, Patrick |
Other Persons: | Anderson, Keith B. (contributor) ; Letzler, Robert (contributor) ; Mountjoy, Jack (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Experiment | Werbung | Advertising | Betrug | Fraud | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (106 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2593898 [DOI] |
Classification: | C91 - Laboratory, Individual Behavior ; D18 - Consumer Protection |
Source: | ECONIS - Online Catalogue of the ZBW |
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