From ambition to action : how to achieve integration in omni-channel?
Year of publication: |
2020
|
---|---|
Authors: | Mirzabeiki, Vahid ; Saghiri, Soroosh Sam |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 1-11
|
Subject: | Barriers | Data management | Enablers | Integration | Omni-channel |
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