From Armani to Zara: Impression formation based on fashion store patronage
Year of publication: |
2012
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Authors: | Willems, Kim ; Janssens, Wim ; Swinnen, Gilbert ; Brengman, Malaika ; Streukens, Sandra ; Vancauteren, Mark |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 10, p. 1487-1495
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