From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Year of publication: |
2011
|
---|---|
Authors: | Sasinovskaya, Olga ; Anderson, Helén |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 1, p. 33-44
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Produktgestaltung | Product design | Kundenintegration | Customer integration | Sanitäre Einrichtung | Sanitary facilities | Schweden | Sweden |
-
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea, (2016)
-
Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa, (2012)
-
Brexendorf, Tim Oliver, (2012)
- More ...
-
Customer involvement through online communities
Sasinovskaya, Olga, (2013)
-
Sasinovskaya, Olga, (2011)
-
En produkthistoria! : AB Hägglund & Söner 1922 - 1981
Anderson, Helén, (1994)
- More ...