From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group
Year of publication: |
2008
|
---|---|
Authors: | Herstein, Ram ; Mitki, Yoram |
Published in: |
Tourism Review. - Emerald Group Publishing Limited, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 63.2008, 3, p. 48-56
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate identity | Hospitality services | Hotels | Managers | Employees | Marketing strategy |
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