From commodity to brand : antecedents and outcomes of consumers' label perception
Year of publication: |
2011
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Authors: | Norberg, Hans Martin ; Maehle, Natalia ; Korneliussen, Tor |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 368-378
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Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Wahrnehmung | Perception | Warenkennzeichnung | Product labelling | Markenimage | Brand image |
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