From customer understanding to strategy innovation : practical tools to establish competitive positioning
Year of publication: |
2008
|
---|---|
Authors: | Bowman, Cliff ; Schoenberg, Richard |
Published in: |
Strategy, innovation, and change : challenges for management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-923990-0. - 2008, p. 38-56
|
Subject: | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy |
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