From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector
Year of publication: |
2014
|
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Authors: | Cambra Fierro, Jesús ; Melero Polo, Iguácel ; Sesé, F. Javier |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 17.2014, 3, p. 191-204
|
Subject: | dissatisfied customers | word-of-mouth | satisfaction | relationship marketing | Spanien | Spain | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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