From finance to marketing : initial public offering ownership overhang and marketing in the hospitality industry
Year of publication: |
January 2019
|
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Authors: | Ma, Minghui ; Huang, Jian ; Lin, Shan ; Yang, Shuai |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 76.2019, 1, p. 71-82
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Subject: | Marketing-finance interface | Hospitality | Marketing intensity | Initial public offering (IPO) overhang | Börsengang | Initial public offering | Krankenhaus | Hospital | Gastgewerbe | Hospitality industry | Eigentümerstruktur | Ownership structure |
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