From goods to service(s): Divergences and convergences of logics
Year of publication: |
2008
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Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 3, p. 254-259
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