From Imagination to Innovation : New Product Development for Quality of Life

It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many-rather than the few-is more pronounced than ever. In this book, A. Coskun Samli explores this imperative of an &