From market driving to market shaping : impact of a language shift
Year of publication: |
2023
|
---|---|
Authors: | Pels, Jaqueline ; Mele, Cristina ; Spano, Maria |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 1, p. 155-169
|
Subject: | Bibliometric | Market conceptualization | Market driving | Market language system | Market shaping |
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