From Quaker Oats to Virgin Brides : brand capital as a complex adaptive system
Year of publication: |
2018
|
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Authors: | Harper, David A. ; Endres, Anthony M. |
Published in: |
Journal of institutional economics. - Cambridge : Cambridge Univ. Press, ISSN 1744-1374, ZDB-ID 2204044-4. - Vol. 14.2018, 6, p. 1071-1096
|
Subject: | Markenführung | Brand management | Komplexe Systeme | Complex systems | Institutionelle Infrastruktur | Institutional infrastructure |
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