From strategy to corporate communication strategy: A conceptualisation
Year of publication: |
2004
|
---|---|
Authors: | Steyn, Benita |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 8.2004, 2, p. 168-183
|
Publisher: |
MCB UP Ltd |
Subject: | Strategy | Corporate communication | Public relations | Corporate communication strategy | Public relations strategy | Strategic management | Strategic corporate communication | Public relations theory |
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