Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Edited by Hugh W. Sargent
| Year of publication: |
[1972]
|
|---|---|
| Other Persons: | Sandage, Charles Harold (contributor) ; Sandage, Charles Harold (honouree) ; Sargent, Hugh Williams (contributor) |
| Publisher: |
Palo Alto, Calif : Pacific Books |
| Subject: | Werbung | Werbungsforschung | Werbungsberuf | Werbungsbetrieb | Vereinigte Staaten |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 191 p port 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Papers ... presented at Allerton House ... University of Illinois, on May 23-24, 1968 Includes bibliographical references |
| ISBN: | 0-87015-192-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000627650