Frontiers: supporting content marketing with natural language generation
Year of publication: |
2022
|
---|---|
Authors: | Reisenbichler, Martin ; Reutterer, Thomas ; Schweidel, David A. ; Dan, Daniel |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 3, p. 441-452
|
Subject: | content marketing | natural language generation | SEO | transfer learning |
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