Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change
Adam Gordon
| Year of publication: |
c2009
|
|---|---|
| Authors: | Gordon, Adam |
| Publisher: |
New York : American Management Association |
| Subject: | Strategisches Management | Strategic management | Trend | Prognose | Forecast | Informationswert | Information value | Datenqualität | Data quality |
| Description of contents: |
A critical roadmap that helps companies turn "future shock" into "future savvy"
Table of Contents [external.dandelon.com]
|
Online Resource
| Extent: | Online-Ressource (x, 294 p) ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 285-287) and index CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1: Recognizing Forecast Intentions; CHAPTER 2: The Quality of Information: How Good Is the Data?; CHAPTER 3: Bias Traps: How and Why Interpretations Are Spun; CHAPTER 4: Zeitgeist and Perception: How We Can't Escape Our Own Mind; CHAPTER 5: The Power of User Utility: How Consumers Drive and Block Change; CHAPTER 6: Drivers, Blockers, and Trends; CHAPTER 7: The Limits of Quantitative Forecasting; CHAPTER 8: A Systems Perspective in Forecasting; CHAPTER 9: Alternative Futures: How It's Better to Be Vaguely Right than Exactly Wrong CHAPTER 10: Applying Forecast FilteringCHAPTER 11: Questions to Ask of Any Forecast; FURTHER READING; INDEX Electronic reproduction; Available via World Wide Web |
| ISBN: | 0-8144-0912-1 ; 978-0-8144-0912-1 ; 978-0-8144-0912-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673920