Futurecast applied to tourism
Year of publication: |
2011
|
---|---|
Authors: | Moutinho, Luiz ; Ballantyne, Ronnie ; Rate, Shirley |
Published in: |
Strategic management in tourism. - Wallingford [u.a.] : CABI, ISBN 1-84593-588-8. - 2011, p. 20-32
|
Subject: | Tourismuswirtschaft | Tourism industry | Trend | Strategisches Management | Strategic management | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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