Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores
Year of publication: |
2008
|
---|---|
Authors: | Tsai, Ming-Tien ; Wu, Hsueh-Liang ; Liang, Wen-Ko |
Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 42.2008, 3, p. 303-319
|
Publisher: |
Springer |
Subject: | AHP | fuzzy set theory | service quality | market position | SERVQUAL |
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