Gain More Insight from Your PLS-SEM Results : The Importance-Performance Map Analysis
Year of publication: |
2017
|
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Authors: | Ringle, Christian M. |
Other Persons: | Sarstedt, Marko (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Industrial Management & Data Systems, Vol. 116, No. 9. pp. 1865-1886, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 31, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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