Gain the most from your marketing spend on loyalty
Melodena Stephens Balakrishnan
Year of publication: |
2011
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Authors: | Balakrishnan, Melodena Stephens |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 12.2011, 5, p. 219-225
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