Gaining comparative advantage in supply chain relationships : the mediating role of market-oriented IT competence
Year of publication: |
2010
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Authors: | Davis, Donna F. ; Golicic, Susan L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 1, p. 56-70
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Subject: | Lieferkette | Supply chain | Informationstechnik | Information technology | Wettbewerbsvorteil | Competitive advantage | Informationsverbreitung | Information dissemination | Marketingmanagement | Marketing management |
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