Gaining legitimacy by being different : optimal distinctiveness in crowdfunding platforms
Year of publication: |
2021
|
---|---|
Authors: | Taeuscher, Karl ; Bouncken, Ricarda B. ; Pesch, Robin |
Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 64.2021, 1, p. 149-179
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Unternehmensgründung | Business start-up | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Crowdfunding | Entrepreneurship | Entrepreneurship approach |
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