A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Year of publication: |
2020
|
---|---|
Authors: | Christodoulou, Ioannis ; Langley, Paul A. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 8, p. 727-752
|
Subject: | blue ocean droplets | Blue ocean strategy | business model innovation | product innovation | strategic marketing | strategy | value innovation | Geschäftsmodell | Business model | Innovation | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Innovationsmanagement | Innovation management |
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