Gap between production and marketing functions: a case study
Year of publication: |
2002
|
---|---|
Authors: | Gunasekaran, A. ; Tirtiroglu, E. ; Wolstencroft, V. |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 40.2002, 5, p. 428-435
|
Publisher: |
MCB UP Ltd |
Subject: | Gap analysis | Performance measurement |
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