GenderSell: How to Sell to the Opposite Sex
Year of publication: |
2000
|
---|---|
Authors: | FitzGerald, Maureen |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 5, p. 455-466
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Gender | Selling | Consumer behaviour |
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