Generating a visceral response : the effects of visceral cues in weight loss advertising
Year of publication: |
2010
|
---|---|
Authors: | Amos, Clinton ; Spears, Nancy |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 3, p. 25-38
|
Subject: | Werbung | Advertising | Körpergewicht | Body weight | Werbewirkung | Advertising effects |
-
Lwin, May O., (2020)
-
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John, (2018)
-
Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark, (2022)
- More ...
-
Revisiting Western time orientations
Spears, Nancy, (2012)
-
Spears, Nancy, (2014)
-
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy, (2016)
- More ...