Generation Y and sparkling wines: a cross‐cultural perspective
Year of publication: |
2011
|
---|---|
Authors: | Charters, Steve ; Velikova, Natalia ; Ritchie, Caroline ; Fountain, Joanna ; Thach, Liz ; Dodd, Tim H. ; Fish, Nicola ; Herbst, Frikkie ; Terblanche, Nic |
Other Persons: | Charters, Steve (ed.) |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 23.2011, 2, p. 161-175
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Generation Y | Sparkling wine | Champagne | Young consumers | Wines | Cross‐cultural | Marketing strategy |
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