Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis
Year of publication: |
2017
|
---|---|
Authors: | Valaei, Naser ; Nikhashemi, S.R. |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 21.2017, 4, p. 523-543
|
Publisher: |
Emerald Publishing Limited |
Subject: | Theory of planned behaviour | Generation Y | Social identity theory | Moderating variables | Fashion apparel industry | Optimal distinctiveness theory |
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