Generation Z and Indonesian social commerce : unraveling key drivers of their shopping decisions
Year of publication: |
2024
|
---|---|
Authors: | Hidayanto, Achmad Nizar ; Chairote Yaiprasert |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 10.2024, 2, Art.-No. 100256, p. 1-10
|
Subject: | Purchase Intention | Social Cognitive Theory | Social Commerce | Structural Equation Model | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Indonesien | Indonesia | Kognition | Cognition |
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