Genuine representation of brands : a new method of representing unbiased brand-by-attribute perceptions
Year of publication: |
2011
|
---|---|
Authors: | Visentin, M. ; Colucci, M. ; Marzocchi, G. |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 62.2011, 6, p. 1120-1127
|
Subject: | Markenartikel | Brand | USA | United States | Theorie | Theory | Markenführung | Brand management |
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