Get fat fast : surviving Stage-Gate in NPD
Year of publication: |
2010
|
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Authors: | Van Oorschot, Kim ; Sengupta, Kishore ; Akkermans, Henk ; Van Wassenhove, Luk N. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 6, p. 828-839
|
Subject: | Produktentwicklung | New product development | Produktlebenszyklus | Product life cycle | Portfolio-Management | Portfolio selection |
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