Getting beer during commercials: adverse effects of Ad-Avoidance
Year of publication: |
2009
|
---|---|
Authors: | Stuehmeier, Torben ; Wenzel, Tobias |
Publisher: |
Nürnberg : Friedrich-Alexander-Universität Erlangen-Nürnberg, Institut für Wirtschaftspolitik und Quantitative Wirtschaftsforschung (IWQW) |
Subject: | Fernsehwerbung | Medienverhalten | Medienökonomik | Wohlfahrtseffekt | Theorie | Media Markets | Two-Sided Markets | Ad-avoidance |
Series: | IWQW Discussion Papers ; 10/2009 |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 612507629 [GVK] hdl:10419/29560 [Handle] RePEc:zbw:iwqwdp:102009 [RePEc] |
Classification: | L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L13 - Oligopoly and Other Imperfect Markets |
Source: |
-
Getting beer during commercials: adverse effects of ad-avoidance
Stühmeier, Torben, (2010)
-
Getting beer during commercials : adverse effects of Ad-Avoidance
Stuehmeier, Torben, (2009)
-
Getting beer during commercials: adverse effects of ad-avoidance
Stühmeier, Torben, (2010)
- More ...
-
Getting beer during commercials : adverse effects of Ad-Avoidance
Stuehmeier, Torben, (2009)
-
Getting beer during commercials: adverse effects of Ad-Avoidance
Stuehmeier, Torben, (2009)
-
Indirect network effects with two Salop circles: the example of the music industry
Dewenter, Ralf, (2009)
- More ...