Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Year of publication: |
April 2017
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Authors: | Johnson, Jeff S. ; Sohi, Ravipreet S. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 62.2017, p. 137-149
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Subject: | Strategy implementation | Salesperson | Sales management | MOA theory | Survey | Verkaufspersonal | Salespeople | Verkauf | Selling | Strategisches Management | Strategic management | B-to-B-Marketing | Business-to-business marketing | Einführung | Implementation |
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