Getting it right the first time : how innovative companies anticipate demand
John Katsaros and Peter Christy
| Year of publication: |
2005
|
|---|---|
| Authors: | Katsaros, John ; Christy, Peter |
| Publisher: |
Westport, Conn. [u.a.] : Praeger |
| Subject: | Innovation | Innovationsmanagement | Innovation management | Marktforschung | Market research | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Produktinnovation | Produkteinführung | Marketingstrategie |
| Description of contents: | Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 159 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [149]-150) and index |
| ISBN: | 0-275-98479-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002237389