Getting to global: An evolutionary perspective of brand expansion in international markets
Year of publication: |
2009
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Authors: | Townsend, Janell D. ; Yeniyurt, Sengun ; Talay, Mehmet Berk |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 40.2009, 4, p. 539-558
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