Getting to multimarket competition : how multimarket contact affects firms' market entry decisions
Year of publication: |
2001
|
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Authors: | Stephan, John ; Boeker, Warren |
Published in: |
Multiunit organization and multimarket strategy. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0721-8. - 2001, p. 229-261
|
Subject: | Markteintritt | Market entry | Wettbewerb | Competition | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy | Oligopol | Oligopoly |
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