Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Year of publication: |
2023
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Authors: | Reshadi, Farnoush ; Givi, Julian ; Das, Gopal |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 5, p. 970-978
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Subject: | digital gifts | gift giving | self-other decision making | social norms | Geschenk | Gifts | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Austauschtheorie | Social exchange theory |
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